Hello there, my name is Jeffrey Grossman, I’m about to share with you a simple, turn-key marketing system that has helped me get tons of new patients and referrals. After years and years of trying different strategies to grow a successful practice, one thing kept coming up for me. It wasn’t so much about what was the best marketing technique or how to give the best talk. It was knowing how to overcome people’s fear and resistance to acupuncture in order to get them in the clinic door in the first place.
I’ve helped thousands of practitioners over the years market their practices and grow successful businesses, and I have come to understand that you are more interested in helping people and taking on the role of healer, than marketing to people. That’s why I have created a system that will take the focus off of marketing, and put it back into healing, it’s called the 20-20-2 Technique. Let’s face it, you DO need to market your practice in order to get patients, but you don’t have to reinvent a marketing system if you know about one that is proven to work!
You see, it’s a tried and true technique that I’ve used in my practice over the past 4 years – perfecting it to a point so that you can have a simple, effective and easy new patient getting strategy to use in your own clinic!
The idea behind the 20-20-2 Technique is to…get more referrals and new patients into your practice, PERIOD!
It’s a client attraction system that works, and works very, very well!
People are curious about acupuncture and when you meet them, or when one of your patients is talking to them, they usually have something to say about it – good or bad, either way, they have tried it or know someone who has tried it. What’s missing here, is giving that person a good reason to step foot inside your clinic and give acupuncture a try.
People are also nervous about getting acupuncture. For some reason there is a HUGE phobia of needles. And getting a potential patient in your clinic to experience a 20-20-2 Technique, helps dissolve the needle fear. Why? Because you are using two simple ear points that people hardly feel when they go in. If you can get a “needle-phobic” person over the initial needle fear, then you are practically home free!
The 20-20-2 Technique is awesome!
It’s by far, hands-down the easiest way to get patients– here’s the breakdown:
- You offer a 20-minute mini stress-reduction acupuncture session in your clinic
- You charge $20 dollars for this session (sometimes I offer it for free, especially if I am at a health fair, networking event, talk, or even when I send them off to others practitioners to share with their patients)
- You use 2 of the most well-known acupuncture points that have the capacity to transform stress and anxiety, within minutes
You already know all the benefits that acupuncture can give – but unfortunately the people in your community who you can serve have obstacles that keep them from deciding to come to your practice.
Some people don’t know about acupuncture and the profound effect that it can have on their physical and emotional well-being. Others have heard about it, but they’ve never tried it because they’re scared of needles or skeptical about whether it will really work. Still others are ready for acupuncture but they just don’t know which practitioner to choose.
The 20-20-2 Technique will help you put your message in front of all those people – and most importantly, give them the “little push” they need to decide to finally schedule an appointment – and appointment with you.
By hearing about the 20-20-2 stress reducing session with you, new patients will…
- Focus on the benefits of acupuncture (stress reduction) instead of needles
- Understand that they can get real benefits without having to face dozens of needles
- Be curious how you can achieve results using only 2 needles
- Realize that booking an appointment is easier than they think, and…
- Instantly bond with you as you introduce them to the benefits of acupuncture
Without heavy marketing, without putting your “Sales” hat on, and without feeling any pressure at all. The 20-20-2 Technique simply works.
I realized I had perfected this technique when I looked back at my own results…the 20-20-2 Technique was generating an average of 12 new patients a month for me.
And when I went to an acupuncture health screening and brought in 27 new patients in 4 hours by handing out some very special information cards, I knew this was so effective that I had to share it with other acupuncture providers like you, so you could bring your gift to more people.
Let me tell you about these special invitation cards (as well as a few other tools you can use to bring in new patients without having to resort to typical “marketing” work)…
When you receive it, you’ll have a full 30 days to put it into practice to see how well it works for you (and if you decide it’s not the right fit for your business, you can rest easy knowing there’s a 100% hassle-free satisfaction guarantee standing behind it).
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—Click on each of the images above to view a close-up of the designs—
When folded, these cards are the size of a standard business card.
They’re incredibly beautiful (with 4 styles to choose from), but that’s not the point. The message they carry is what makes patients take action. These cards are what invites the patient to your clinic for the first time for a 20-minute stress reduction treatment – that’s the “reason” I mentioned earlier. People are stressed and YOU CAN HELP!
These cards are customized with your information. We understand the value in handing out patient attraction information that works. We’ve taken it one step further, designed a card that is customized with your clinic and other information on them, JUST FOR YOU!
In other words, these cards invite people in and get patients through your door.
guide on using the
20-20-2 technique
You see, I am very proud of the 20-20-2 Technique. Because after you use it you’ll be able to put into place a simple, easy and effective new patient-getting strategy. All of this was created over the past four years. I tweaked, tonified, tested and perfected this entire marketing strategy so that I can give you a plug-and-play, simple do-it-yourself practice growth technique.
it totally pays for itself!
Believe me, I wish I had something like this when I just got out of acupuncture school! It would have saved me hours of frustrating trial and error in order to figure out a way to easily grow my practice.
I want everyone, including you, to enjoy a super successful practice. And honestly, it’s a bit of a selfish reason. You see, I secretly want to transform the world, and last time I looked it was a big world that needed transformation. I truly believe that acupuncture has the capacity to change the world, especially if you use it to reduce stress, relax the mind and alleviate anxiety in the people that you come across. So, I figured that if I can help you grow your practice and treat more patients then together we can transform the world.
The 20-20-2 technique helps you get more patients, and together we will heal the world – one person, two needles at a time.
And because I want you to succeed and have all the tools to do so…
Acupuncture Health Screenings
(A $39 value)
Fair Planning Guide
(a $28 value)
(A $28.00 value)
(A $59 value)
Most Practitioners Make
At Acupuncture Health Screenings
(A $28 value)
So what are you waiting for? $199 will buy you a patient attraction system that works! I call it a “new-patient-and-referral system” in a box. I guarantee that!
I hope you join me with helping out more people to experience the far-reaching benefits acupuncture has to offer. It’s a win-win-win! You win, because you get more patients, your patients win, because, well, they get to experience acupuncture, and I win, because I helped more people to become familiar with acupuncture, vicariously through you, therefore, we all made the world a better place.
I’m also going to stand by this product and give you a 30-day, 100% satisfaction guarantee! I want to make sure that you are totally thrilled with the kit and that you realize that this is a no-brainer, pain-free way for you to market your practice, help more people and spread the word about acupuncture.
So, if you want grow your practice, get more referrals, connect with local practitioners, book out your schedule, share the power of this medicine with more people than you can imagine, and use a proven, time-tested simple system to grow your practice, then choose your design and get started right now.
It’s as easy as choosing the design that you want to add your personalized information to and handing these out like candy!
This kit is loaded with EVERYTHING that you need in order to put into place a turn-key, proven and pain-free marketing system that simply works!
Here’s what you’ll get in the kit:
- 250 personalized invitation cards – you choose the design that fits your taste and we’ll print your information on them. When folded, these cards are the size of a standard business card.
- 2 full-color advertising inserts that match your chosen design – these are a fantastic way to promote the 20-20-2 Technique in your practice and in the community
- 2 sturdy plastic banner stands to protect the inserts and display them properly – these stands make the whole thing look more professional, it beats stapling the inserts to your wall
- 1 PDF download legal consent form and survey – this is a simple yet powerful part of the kit, it provides you with their information and it also gives you talking points that you’ll want to have in order to get them to become full-fledged patients, besides that, we paid a few hundred dollars to have our lawyer write all the legal mumbo-jumbo for you
- 1 PDF download sign-in sheet – this helps you keep track of all the patients who came in to experience the 20-20-2 Technique
- A step-by-step guide that walks you through how to use the 20-20-2 Technique in your practice – it’s got everything that I have been using to get new patients into my practice and more referrals, laid out in a simple and easy to understand way
- Bonus #1 - 4 pre-written and editable letters that are designed for – active patients, inactive patients, local practitioners, and follow-up after receiving the 20-20-2 Technique
- Bonus #2 - A comprehensive e-book on Acupuncture Health Screenings
- Bonus #3 – 10-Point Health Fair Planning Guide
- Bonus #4 - 4 scripts for you to use as a guideline at a talk, a health screening event, a networking event and with other practitioners promoting your mini stress-reduction treatments
- Bonus #5 - A downloadable comprehensive PowerPoint presentation on Acupuncture and Stress
- Bonus #6 - REPORT: The 6 Mistakes Most Practitioners Make At Acupuncture Health Screenings
And it’s all guaranteed, meaning…
But I’m sure you’ll be able to use this technique in no time. I wouldn’t have spent the time and effort creating, testing and tweaking it and writing this letter to you if I didn’t think it would truly work!
Right now, you have two choices:
- You can either continue trying to re-invent the marketing wheel and trying to figure out an easy way to grow your practice, or you can tap into a simple marketing system that works so you can spend more time in your practice, helping your patients out.
- Take action today, right now, by investing in the 20-20-2 Technique. And start making the lives of more people happier, and making this world a more peaceful place.
This choice is yours.
Yours in health, healing and growing a successful practice,
Jeffrey Grossman, L.Ac., EAMP
P.S. – Thanks for giving the 20-20-2 Technique a 30-day test drive. I’m sure you’ll be able to use this technique in no time. I wouldn’t have spent time and effort creating, testing and tweaking it and writing this letter to you if I didn’t think it would truly work!
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